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In sectors with high contracting rates and a wide variety of channels (financial services, telecommunications, utilities, insurance, mobility), Marketing and Sales have often operated in silos. Marketing measured "Leads," Sales measured "Contracts." Discover the key tools and changes to implement to avoid this.
Highly bureaucratic processes, lack of documentation, or delayed risk validations.
In today's digital economy, the biggest threat to your growth is not competition, it's internal friction. While your marketing teams invest massive resources in attracting qualified traffic, your sales processes often operate with disconnected tools and manual validations that slow down the momentum of purchase.
They don't leave because they don't want your product; they leave because the process to buy it is too complex or generates mistrust.
True alignment (Smarketing) is not achieved through weekly meetings alone; it is achieved by sharing a technological infrastructure that unifies the customer vision.
Align Sales (and all its channels), Marketing, Business, Operations, IT, and Legal—you can't leave anyone out if you want to achieve your goals. Automate intelligently.
Download our MKT-Sales brochure for free




